Privacy Policy | Hormora
Privacy Policy
Effective Date: May 1, 2026
Hormora LLC (“Hormora,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website, tools, and services (collectively, the “Service”) at hormora.com.
By using the Service, you consent to the practices described in this Privacy Policy.
1. Information We Collect
Information you provide directly
- Account information: Name, email address
- Health intake data: Age, sex, ethnicity, height, weight, body measurements, symptoms, energy patterns, sleep habits, stress levels, digestive health, exercise habits, dietary preferences, health goals, and family health history
- Photos: Full-body photos submitted for hormone analysis
- Medication and supplement information: Current medications (selected from a checklist) and current supplements (self-reported)
- Medical history: Diagnosed conditions, hormonal status, and related details you choose to share
- Payment information: Processed by Stripe. We do not store your credit card number, CVV, or full payment details on our servers.
Information collected automatically
- Usage data: Pages visited, features used, time spent on the Service
- Device information: Browser type, operating system, screen resolution
- Analytics: We use Google Analytics (via Google Tag Manager) to understand how visitors interact with our website. This data is aggregated and does not personally identify you.
2. How We Use Your Information
| Data |
Purpose |
| Name, email |
Create your account, deliver your results, send transactional emails (purchase confirmation, protocol delivery) |
| Health intake data |
Generate your personalized hormone analysis and optimization protocol |
| Photos |
Analyze body composition and fat distribution patterns to inform your hormone scores. Photos are not used for any purpose other than generating your analysis. |
| Medications and supplements |
Personalize recommendations, flag potential nutrient depletions, and ensure protocol safety |
| Payment information |
Process purchases through Stripe |
| Email address (marketing) |
Send newsletters and product updates if you opt in. You can unsubscribe at any time. |
| Usage and analytics data |
Improve the Service, understand user behavior, and optimize the experience |
3. Third-Party Services
We use the following third-party services to operate Hormora. Each processes certain data on our behalf:
| Service |
Purpose |
Data shared |
| Stripe |
Payment processing |
Name, email, payment details |
| Anthropic (Claude API) |
AI-powered analysis and protocol generation |
Health intake data, photos (processed in real-time, not retained by Anthropic) |
| SendGrid |
Transactional email delivery |
Name, email, message content |
| Kit (ConvertKit) |
Email marketing |
Name, email |
| Tally |
Intake form collection |
All form responses including health data and photos |
| Hostinger (WordPress) |
Website and user account hosting |
Account data, protocol content |
| Railway |
Backend application hosting |
Processed data, protocol content |
| PDFShift |
PDF document generation |
Protocol content (converted to downloadable PDF) |
| Google Analytics |
Website analytics |
Anonymized usage data |
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
4. AI Processing
Hormora uses AI (powered by Anthropic’s Claude) to analyze your submitted data and generate personalized protocols. Your photos and health data are sent to Anthropic’s API for real-time processing. Per Anthropic’s data policies, data sent through the API is not used to train AI models and is not retained after processing. Your data is processed, your results are generated, and the input data is not stored by Anthropic.
5. Photo Policy
- Your photos are used exclusively to generate your personalized hormone analysis.
- Photos are stored securely for up to 12 months to support progress tracking and rescans.
- Photos are never shared with third parties, published, or used for marketing.
- Photos are never used to train AI models.
- You may request deletion of your photos at any time by contacting support@hormora.com.
6. Data Retention
- Account data: Retained for as long as your account is active. Deleted upon account deletion request.
- Health intake data and protocols: Retained for as long as your account is active to support rescans and progress tracking.
- Photos: Retained for up to 12 months from submission. Deleted upon request at any time.
- Payment records: Retained as required by tax and accounting regulations (typically 7 years).
- Marketing email data: Retained until you unsubscribe. Unsubscribing removes you from marketing communications but does not delete your account.
7. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information, including encrypted data transmission (SSL/TLS), secure authentication for user accounts, access controls limiting who can view personal data, and secure hosting with reputable infrastructure providers. However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.
8. Your Rights
You have the right to:
- Access: Request a copy of the personal data we hold about you.
- Correction: Request correction of inaccurate or incomplete personal data.
- Deletion: Request deletion of your personal data, including photos, account information, and health data. We will process deletion requests within 30 days.
- Portability: Request your data in a commonly used format.
- Opt out of marketing: Unsubscribe from marketing emails at any time using the link in any email or by contacting us.
To exercise any of these rights, contact us at support@hormora.com.
9. California Privacy Rights (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA). You have the right to know what personal information we collect, how it is used, and whether it is disclosed or sold. You have the right to request deletion of your personal information. You have the right to opt out of the sale of your personal information. We do not sell personal information. You have the right to non-discrimination for exercising your privacy rights. To exercise your CCPA rights, contact us at support@hormora.com.
10. Children’s Privacy
The Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected data from a person under 18, we will promptly delete that information. If you believe a child under 18 has provided us with personal information, please contact us at support@hormora.com.
11. Cookies
We use essential cookies to maintain your login session and ensure the Service functions properly. We use analytics cookies (Google Analytics) to understand how visitors interact with our website. You can control cookie settings through your browser preferences. Disabling cookies may affect the functionality of the Service.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Updated versions will be posted on this page with a revised effective date. Your continued use of the Service after changes are posted constitutes your acceptance of the updated policy. We encourage you to review this Privacy Policy periodically.
13. Contact Information
Hormora LLC
2021 Fillmore St PMB2277
San Francisco, CA 94115
Email: support@hormora.com
