Effective Date: May 1, 2026
Hormora LLC ("Hormora," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website, tools, and services (collectively, the "Service") at hormora.com.
By using the Service, you consent to the practices described in this Privacy Policy.
| Data | Purpose |
|---|---|
| Name, email | Create your account, deliver your results, send transactional emails (purchase confirmation, protocol delivery) |
| Health intake data | Generate your personalized hormone analysis and optimization protocol |
| Photos | Analyze body composition and fat distribution patterns to inform your hormone scores. Photos are not used for any purpose other than generating your analysis. |
| Medications and supplements | Personalize recommendations, flag potential nutrient depletions, and ensure protocol safety |
| Payment information | Process purchases through Stripe |
| Email address (marketing) | Send newsletters and product updates if you opt in. You can unsubscribe at any time. |
| Usage and analytics data | Improve the Service, understand user behavior, and optimize the experience |
We use the following third-party services to operate Hormora. Each processes certain data on our behalf:
| Service | Purpose | Data shared |
|---|---|---|
| Stripe | Payment processing | Name, email, payment details |
| Anthropic (Claude API) | AI-powered analysis and protocol generation | Health intake data, photos (processed in real-time, not retained by Anthropic) |
| SendGrid | Transactional email delivery | Name, email, message content |
| Kit (ConvertKit) | Email marketing | Name, email |
| Tally | Intake form collection | All form responses including health data and photos |
| Hostinger (WordPress) | Website and user account hosting | Account data, protocol content |
| Railway | Backend application hosting | Processed data, protocol content |
| PDFShift | PDF document generation | Protocol content (converted to downloadable PDF) |
| Google Analytics | Website analytics | Anonymized usage data |
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
Hormora uses AI (powered by Anthropic's Claude) to analyze your submitted data and generate personalized protocols. Your photos and health data are sent to Anthropic's API for real-time processing. Per Anthropic's data policies, data sent through the API is not used to train AI models and is not retained after processing. Your data is processed, your results are generated, and the input data is not stored by Anthropic.
We implement reasonable administrative, technical, and physical safeguards to protect your personal information, including encrypted data transmission (SSL/TLS), secure authentication for user accounts, access controls limiting who can view personal data, and secure hosting with reputable infrastructure providers. However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.
You have the right to:
To exercise any of these rights, contact us at support@hormora.com.
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA). You have the right to know what personal information we collect, how it is used, and whether it is disclosed or sold. You have the right to request deletion of your personal information. You have the right to opt out of the sale of your personal information. We do not sell personal information. You have the right to non-discrimination for exercising your privacy rights. To exercise your CCPA rights, contact us at support@hormora.com.
The Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected data from a person under 18, we will promptly delete that information. If you believe a child under 18 has provided us with personal information, please contact us at support@hormora.com.
We use essential cookies to maintain your login session and ensure the Service functions properly. We use analytics cookies (Google Analytics) to understand how visitors interact with our website. You can control cookie settings through your browser preferences. Disabling cookies may affect the functionality of the Service.
We may update this Privacy Policy from time to time. Updated versions will be posted on this page with a revised effective date. Your continued use of the Service after changes are posted constitutes your acceptance of the updated policy. We encourage you to review this Privacy Policy periodically.